Hunter Bell began in 2006 with a clear vision and an intimate first collection of just eight pieces. “My first collection was eight pieces. I knew I wanted to be a collection designer. I wanted a sweater, a coat, a jacket. I wanted outfits,” recalls Hunter. From the very start, the focus was on creating complete looks—thoughtfully designed pieces that worked together and made women feel confident, polished, and effortlessly put together.

Hunter’s path into fashion was shaped by resilience and determination. “I didn’t go to Parsons. I went to Alabama. That made me work harder, Being an underdog gives you grit. You knock on more doors.” That grit became foundational to the brand, informing not only how Hunter approached the industry, but how she built a business rooted in persistence, confidence, and an unshakable belief in her vision.

Becoming a mother marked a profound shift for Hunter. “I didn’t know love could feel that intense,” she says. With that new perspective came a rebalancing of priorities. “I didn’t love the brand the same way anymore. I loved my child more.” It was a defining chapter that reshaped how Hunter approached both life and the business she built.

The COVID era brought uncertainty, but Hunter approached it with perspective and resilience. “I had already walked away once. I knew I would be okay,” she says. “Worst case, I still had my family. That grounded me.” Even in challenging times, her focus on what mattered most helped her navigate the moment with clarity and calm.

As we step into Spring 2026 and our twentieth year, we do so with full hearts. What began as a small idea has grown—because of you—into a community rooted in creativity, thoughtful craftsmanship, and the simple joy of getting dressed for real life. This season feels like a breath of fresh air, carrying new energy and new stories, all guided by the same heart that has been with us from the very beginning.